The talent of Gianni Versace: designer, couturier and marketer
“Fashion should be capricious and extravagant” was the thought of one of the most famous couturiers of the last century – Gianni Versace.
Eccentric and vulgar baroque kitsch for some, bright and truly extraordinary for others, his style brilliantly combined sophistication with extravagance, setting new fashion standards, and by the end of the eighties his innovative collections were enthusiastically worn by all the top celebrities of the time.