Camaleonda
Camaleonda
Camaleonda
Camaleonda
Camaleonda
Camaleonda
Camaleonda
Camaleonda
Camaleonda
Camaleonda
Camaleonda

Camaleonda

In its new version, Camaleonda preserves the elements that have made it an iconic piece of furniture. Certain elements remain faithful to the original project, such as the 90x90 cm seat module, the backrest and armrest, and the characteristic capitonné design, still manufactured with the innovative system of cables, hooks and rings created by Bellini in 1970, which defines its characteristic look and modularity. Internally, instead, it has been completely redesigned to make Camaleonda even more comfortable than the original, as well as sustainable. The internal structure is now built like a sandwich, with easily disassembled layers of recycled or recyclable materials. The core of the seats, backs and armrests is made up of wooden panels; the padding is made of polyurethane in various levels of density and firmness, with different shaped layers interacting to create a comfortable spring-like effect. This engineering feature makes Camaleonda extraordinarily comfortable and allows the interior of the sofa to be disassembled, making it easy to recycle. The fundamental characteristic of Camaleonda is its unlimited modularity, a geometric nature that allows each element to become a sort of enormous pixel through which to define your home environment. Thanks to the tie-rods and rings, the modules can be unhooked and recombined at will, allowing the sofa to adapt to an evolving taste and to the dynamic needs of those using it, while always maintaining its unique identity. Camaleonda can be upholstered with the entire textile and leather range of B&B Italia, allowing for another variable in the multitude of possible combinations. 

Mario Bellini
Designer

Mario Bellini

Italian architect and industrial designer (b. 1935, Milan). Graduate of Politecnico di Milano (1959). Eight-time recipient of the Compasso d'Oro, with twenty-five works in MoMA's permanent collection.

Mario Bellini (born 1 February 1935 in Milan) is an Italian architect and industrial designer who graduated from the Politecnico di Milano in 1959. He served as editor of Domus from 1985 to 1991. He has won the Compasso d’Oro eight times — among the most ever awarded to a single designer — and was honoured with the Triennale di Milano Gold Medal for Lifetime Achievement in 2015. Twenty-five of his works are held in the permanent collection of the Museum of Modern Art in New York, which dedicated a personal retrospective to him in 1987 (“Mario Bellini: Designer”)....
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Milestones

1966

Founded as C&B Italia

Piero Ambrogio Busnelli founds the company in joint venture with Cesare Cassina under the name C&B Italia, in Novedrate (Como), Italy. The new venture introduces cold-moulded polyurethane foam to the home-furniture sector.

1966

Coronado by Afra & Tobia Scarpa

Afra and Tobia Scarpa's Coronado is launched in the founding year — an iron frame matched with cold-moulded polyurethane foam, signature of the new manufacturing approach.

1969

UP series — an icon of modernity

Gaetano Pesce's UP series is launched: the first armchair born to be shipped flat in a vacuum-packed box. UP5_6 becomes one of the brand's signature pieces.

1970

Original launch under C&B Italia

Camaleonda is presented by C&B Italia (the joint venture between Cassina and Busnelli that becomes B&B Italia in 1973). Bellini coins the name from the Italian camaleonte (chameleon) and onda (wave); the cable-hook-and-ring connection system that defines the silhouette is introduced.

1972

Novedrate headquarters by Piano + Rogers

B&B Italia's purpose-built headquarters open in Novedrate, designed by Renzo Piano and Richard Rogers on a free-plan, expandable modular structure — a full-scale prototype of ideas the architects later realised at the Centre Pompidou.

1972

Le Bambole by Mario Bellini

Bellini's Le Bambole sofa series is launched — a metal frame wrapped in generous polyurethane padding that eliminates the rigid silhouette. It will go on to win the Compasso d'Oro in 1979.

1972

Bellini at MoMA — Kar-a-sutra

Bellini contributes Kar-a-sutra — a "mobile human space" exploration car sponsored by Cassina, C&B Italia, Citroën and Pirelli — to the seminal MoMA exhibition Italy: The New Domestic Landscape (curated by Emilio Ambasz, 23 May – 11 September 1972). The same exhibition that put Italian design on the global map.

1973

C&B becomes B&B Italia

Busnelli purchases Cassina out of the joint venture; the company is renamed B&B Italia and inaugurates its new Piano + Rogers headquarters.

1975

Maxalto established

B&B Italia launches Maxalto as its high-end subsidiary line, focused on cabinetry and case goods.

1976

First New York monobrand store

B&B Italia opens its first standalone international flagship in New York.

1978

Contract Division established

B&B Italia formalises its contract arm to serve hospitality, office, and large-scale commercial interiors.

1979

Le Bambole wins Compasso d'Oro; Japan opens

Bellini's 1972 Le Bambole receives the Compasso d'Oro, and B&B Italia opens its first Japanese subsidiary.

1979

End of original production

B&B Italia completes the original Camaleonda production run.

1989

First company-level Compasso d'Oro

B&B Italia becomes the first company to receive a Compasso d'Oro awarded directly to a design-manufacturing entity.

2020

Reissued after 50 years

Bellini and B&B Italia collaborate on the reissue. Bellini on revisiting the design: "When I was asked to update Camaleonda — it was immediately clear to me that I should never or would never be able to do anything. Change the shape? No, the way it was intended is as good today as it was then." The 1970 cutting patterns and cable-hook-ring system are preserved; the internal structure is rebuilt as a sandwich of disassemblable, recycled or recyclable materials.

2022

Serie UP wins XXVII Compasso d'Oro

Gaetano Pesce's Serie UP is recognised with the XXVII Compasso d'Oro ADI — more than half a century after its 1969 launch.

2023

Stella McCartney capsule

The Camaleonda × Stella McCartney capsule is launched at Art Basel Miami Beach on 6 December 2023, introducing the S-Wave fabric (OceanSafe naNea yarn, Cradle to Cradle Certified® Gold).

“Of all the objects I have designed, Camaleonda is perhaps the best in terms of its sense of freedom. There are infinite number of possible configurations.”
— Mario Bellini
Inside

Construction

Wood-fibre core (MDF NAF)

The structural core is built from MDF NAF wood-fibre panels — a no-added-formaldehyde board — assembled into a sandwich of disassemblable layers.

Layered polyurethane padding

The cushions use polyurethane foam in varied densities, producing the cascading, springy seat that defines the piece. The back and armrests pair shaped polyurethane with foam for a denser support.

Recycled-PET cover

A removable cover woven from 100% recycled polyester fibre — a Dacron made entirely from recycled PET, the material of plastic water bottles.

FSC®-certified beech feet

Spherical feet turned from FSC-certified beech (natural beech finish, code 0441F) with plastic ferrules. Foot height is offered in 5 cm or 8 cm.

Cable-hook-and-ring system

Modules connect through Bellini's original 1970 system: brass rings, stainless-steel carabiners and polypropylene cord. No tools needed to reconfigure.

Fully removable upholstery

Fabric or leather covers are entirely removable — pieces can be re-upholstered without altering the underlying frame. B&B Italia warrants the piece for 26 months from the date of manufacture.

Materials

Fabrics & finishes

Stella McCartney × B&B Italia — S-Wave (Magnolia print)

Stella McCartney × B&B Italia — S-Wave (Magnolia print)

Launched at Art Basel Miami Beach on 6 December 2023. Three colourways: Magnolia Ecru, Antique Pink, Magnolia Pearl Grey. The S-Wave fabric is woven from OceanSafe naNea yarn — biodegradable, Cradle to Cradle Certified® Gold, free of harmful substances. "I have loved Mario Bellini's designs for years, and I cannot put into words how thrilled I am to see my prints on his pieces once again. The S-Wave is a symbol of our Stella commitments to circularity and conscious luxury." — Stella McCartney, December 2023.

Velvet — LICATA

Velvet — LICATA

A B&B Italia velvet collection available on Camaleonda in Natural, Lichen and Sand colourways. The same family as on the brand's archive Camaleonda lifestyle imagery.

Chenille — ENIA

Chenille — ENIA

A chenille collection offered on Camaleonda in Ivory White, Olive Green and Light Grey — a nod to the textures of the original 1970 textile palette.

Configurator

Modules

Seat module

Seat module

90 × 90 cm

The atomic 90 × 90 cm seat module — preserved unchanged from the 1970 design — that lets every composition snap together. Available individually so the buyer can assemble custom shapes.

Three-seater Straight (E_CAM_0005)

Three-seater Straight (E_CAM_0005)

288 × 96 × 67 cm

The classic three-module straight composition — three seats in a line, with backrest and armrests.

Three-seater Sectional (E_CAM_0001)

Three-seater Sectional (E_CAM_0001)

288 × 162 × 67 cm

A deeper L-shaped composition based on three seats and an integrated chaise — Bellini's 1970 cable-hook-ring system lets the same modules reconfigure into the straight version and back at any time.

Customisation

Available finishes

LICATA — Natural
LICATA — Natural Velvet
LICATA — Lichen
LICATA — Lichen Velvet
ENIA — Ivory White
ENIA — Ivory White Chenille
ENIA — Olive Green
ENIA — Olive Green Chenille
Magnolia — Ecru
Magnolia — Ecru Stella McCartney S-Wave
Magnolia — Antique Pink
Magnolia — Antique Pink Stella McCartney S-Wave
Magnolia — Pearl Grey
Magnolia — Pearl Grey Stella McCartney S-Wave
In situ

Lookbook

Sectional composition — interior styling.
Sectional composition — interior styling.
Straight composition in a residential setting.
Straight composition in a residential setting.
Detail of the capitonné upholstery.
Detail of the capitonné upholstery.
Sectional with armrest module.
Sectional with armrest module.
Straight composition, alternate angle.
Straight composition, alternate angle.
Sectional, evening light.
Sectional, evening light.
Trust

Certifications

FSC C142045

FSC® Chain of Custody

B&B Italia's wood components are sourced through the FSC® Chain-of-Custody licence FSC-C142045 — a chain that documents wood from sustainably managed forests through to the finished piece.

UNI EN ISO 9001

Quality management

B&B Italia's manufacturing operations are covered by an ISO 9001 quality-management certification — the international standard for documented quality management systems.

Recognition

Exhibits & press

  • 2021
    B&B Italia Miami Design District
    Shantell Martin × Camaleonda

    Artist Shantell Martin painted live on a white Camaleonda at B&B Italia's Miami Design District flagship (1 December 2021 – 3 January 2022) during Miami Art Basel.

    View
  • 2023
    Art Basel Miami Beach
    Camaleonda × Stella McCartney capsule launch

    Unveiling of the S-Wave fabric capsule at the grand opening of B&B Italia's Design Studio Miami, 6 December 2023.

    View
FAQ

Frequently asked

Camaleonda was designed by Mario Bellini for B&B Italia in 1970. The 2020 reissue was developed in collaboration between Bellini and B&B Italia's R&D centre.

Yes. Every module connects to its neighbours through Bellini's original ring-and-hook system, allowing modules to be assembled, separated and reconfigured without tools.

Yes. The fabric or leather cover is fully removable — pieces can be re-upholstered without altering the underlying frame.

An FSC®-certified wood core (licence FSC C142045), polyurethane foam in varied densities, a Dacron lining made from 100% recycled PET, and FSC®-certified beech feet.

Camaleonda is produced at B&B Italia's headquarters in Novedrate (Como), Italy — a site whose original buildings were designed in 1972 by Richard Rogers and Renzo Piano.

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