Poliform once again takes center stage at Salone del Mobile.Milano with set design and furnishings that express the brand's design evolution and its elegant, contemporary lifestyle. The Poliform Furniture page presents more of the brand's designs.
Within a frame of 1800 square meters, the major product innovations created by the designers Jean-Marie Massaud, Emmanuel Gallina and Stefano Belingardi Clusoni are staged, together with the bestsellers and numerous range expansions, in a collective dialogue in perfect “Poliform Style”. The architecture of the stand is an exaltation of graphics and perspective escapades, which enhance the brand’s ideals of minimalism and lightness, as well as creating a skilful game of quotations: large surfaces with total black bricks, with a square and regular shape, decorate the frame and the walkway, evoking the mosaics of Villa Oasis, the house of Yves Saint Laurent in Marrakech. Even the large geometric platforms that surround the stand refer to the imagined idea of islands of relaxation on which the Outdoor Collection is staged.
The arrangement of lines, angles, and axes guides visitors to the center of the Poliform stand, where a softer and more comfortable atmosphere takes over. An enveloping multisensory design connects all the settings through a palette of warm and intense tones, the delicate scent of leather and bergamot from the new Poliform fragrance, and a 70s-style licorice carpet that muffles footsteps between rooms. A harmonious musical background accompanies visitors along the exhibition path. The expanded Architectural Systems define the space with updated materials, finishes, and accessories, replacing traditional vertical walls. These systems create distinct living areas, lounge zones, dining spaces, kitchens, sleeping quarters, and suites featuring multiple wardrobe proposals. The furnishings fill the environment with elegance while highlighting the new pieces. The Ernest sofa by Jean-Marie Massaud leads the collection with soft, unstructured volumes inspired by a feather pillow. The French designer also created Leopold, a new dining chair, and the Adrien table, a sculptural element defined by an asymmetrical base. Emmanuel Gallina designed the Orbis padded collection, which includes two sofas and an armchair with a wraparound backrest. Stefano Belingardi Clusoni contributed the Loai armchair through his first collaboration with Poliform, merging architecture and product design. Recent updates to the kitchen systems complete the proposal in a compositional consistency that reveals the full Poliform approach: a complete living space, an immersive atmosphere, and a total architecture. Explore more about Emmanuel Gallina designs featured in the Poliform collection at Solomia Home.
