Nooch
B&B Italia
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Softcage
B&B Italia
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Pablo Outdoor
B&B Italia
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Borea
B&B Italia
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Gio
B&B Italia
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Ayana sofas
B&B Italia
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Oh, it rains!
B&B Italia
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Erica '19 Sofas
B&B Italia
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Erica Sofas
B&B Italia
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Canasta
B&B Italia
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Canasta '13
B&B Italia
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Fat-Sofa Outdoor
B&B Italia
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Butterfly
B&B Italia
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Ribes
B&B Italia
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Ray Outdoor Fabric
B&B Italia
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Ray Outdoor Natural
B&B Italia
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Erica '25
B&B Italia
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Charles Outdoor
B&B Italia
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Bay Sofas
B&B Italia
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Butterfly
B&B Italia
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Gio
B&B Italia
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B&B Italia
company history

B&B Italia was founded in 1966 by Piero Ambrogio Busnelli and sparked a revolution in the furniture industry through its innovative approach to design and production. The company quickly became a symbol of modern luxury, blending advanced technology with refined Italian craftsmanship.

B&B Italia introduced groundbreaking materials and production techniques—most notably molded polyurethane foam—which redefined the concepts of comfort and design in furniture.

Over the decades, the brand has collaborated with some of the world’s most renowned designers, including Antonio Citterio, Patricia Urquiola, and Mario Bellini, to create timeless collections that have become icons in contemporary design. Its products—from sofas to storage units—are distinguished by elegance, high functionality, and lasting durability.

B&B Italia has also earned global acclaim for its commitment to sustainability, relying on eco-friendly materials and responsible practices to ensure ethical production. With a legacy built on innovation and excellence, the brand continues to shape the future of contemporary furniture, setting new standards of design worldwide.

B&B Italia
designers

Domus Academy Milano
Milan design academy credited by Desiree as a collaboration partner for selected collection development.
Tobia Scarpa
Tobia Scarpa
Italian architect and designer credited by Desiree for collections shaped by proportion, material control and design heritage.
Marc Sadler
Marc Sadler
Designer credited by Desiree for products that combine technical research, comfort and expressive contemporary form.