Founded as C&B Italia
Piero Ambrogio Busnelli founds the company in joint venture with Cesare Cassina under the name C&B Italia, in Novedrate (Como), Italy. The new venture introduces cold-moulded polyurethane foam to the home-furniture sector.
Flair O’ is a small domestic throne, a chair that matches the Allure O’ table perfectly. The two objects establish a dialogue starting from their bases. Both pieces sit atop a truncated pyramid with rounded edges to reconcile the concepts of elegance and charm. The base widens gently on the back side as it nears the floor. It becomes almost unnoticeable and provides great stability without interfering with the harmony of the design. A padded seat provides necessary comfort. Moreover, the accentuated tilt of the backrest and its enveloping shape help people relax without compromising the ideal posture to adopt when interacting with others elegantly around a dining table. Furthermore, the chair is equipped with a swivel mechanism with an automatic return. The fabric cover embraces Flair O’ like a tailored suit, covering it completely from the seat to the base.
B&B Italia's wood components are sourced through the FSC® Chain-of-Custody licence FSC-C142045 — a chain that documents wood from sustainably managed forests through to the finished piece.
B&B Italia's manufacturing operations are covered by an ISO 9001 quality-management certification — the international standard for documented quality management systems.