Italian furniture brand Desiree, part of the Gruppo Euromobil, is making a significant impact in 2026 across several fronts.
New Concept Store in Milan
Desiree has opened a new concept store in Sesto San Giovanni (Milan). It is a completely reimagined space designed to convey the brand identity with maximum clarity and consistency. This is not just a showroom, but a manifesto of the brand's philosophy: minimalism, clean lines, and natural materials—everything that connoisseurs of Italian design value in Desiree.
Salone del Mobile 2026
At Salone del Mobile.Milano 2026, Gruppo Euromobil presented a unified stand, seamlessly integrating the Euromobil, Desiree, and Zalf brands. This open-plan space was created to clearly reflect the group's collective identity, showcasing the holding's commitment to presenting its brands as a single design ecosystem.
Development in the Middle East
2026 marks a period of major growth for Desiree. The brand is actively strengthening its presence in the region, participating in key events such as "Red in Progress" (Salone del Mobile.Milano meets Riyadh). This underscores the rising status of Italian design in the Middle East and Desiree's dedication to providing top-tier interior solutions for the region's most ambitious projects.
About the Brand and Where to Purchase
Desiree is an Italian factory founded in 1972 by the Lucchetta brothers. The company adheres to a philosophy of minimalism, offering elegant solutions with clean lines and high functionality, while collaborating with leading European designers.
You can explore and order the full 2026 Desiree collection at Solomia Home. We offer more than just furniture; we provide professional interior solutions that combine the aesthetics of premium Italian brands with expertise in design and architecture.
Overall, 2026 is a year of expansion for Desiree: new spaces, international exhibitions, and the strengthening of its position in new markets
