B&B Atoll
B&B Atoll
B&B Atoll
B&B Atoll

B&B Atoll

Named after the coral formation, the modular sofa system B&B Atoll is a refined expression of a balanced aesthetic form and a decisive contemporary style that is also extremely elegant. The system is built on three basic platforms that are complemented by armrest and backrest elements to form various types of seats: sofas, dormeuses, corner-end modules, single or modular elements with chaise longue and ottomans. The frames have light, slender lines and are applied on high die-cast supports with metal profile emphasising the line between the structure and upholstery. The pieces are given even more character by a supporting element to be placed wherever desired, a bolster in two sizes attached by leather straps to a die-cast structure. This accessory can be inserted between the seat cushion and the base structure to provide an additional support or become an armrest or backrest at will. B&B Atoll is a dynamic project with a constantly fresh ability to adapt to different compositions and create different seating types, from informal relax versions to most formal, also made possible by the use of complementary back cushions.

Story

Milestones

1966

Founded as C&B Italia

Piero Ambrogio Busnelli founds the company in joint venture with Cesare Cassina under the name C&B Italia, in Novedrate (Como), Italy. The new venture introduces cold-moulded polyurethane foam to the home-furniture sector.

1966

Coronado by Afra & Tobia Scarpa

Afra and Tobia Scarpa's Coronado is launched in the founding year — an iron frame matched with cold-moulded polyurethane foam, signature of the new manufacturing approach.

1969

UP series — an icon of modernity

Gaetano Pesce's UP series is launched: the first armchair born to be shipped flat in a vacuum-packed box. UP5_6 becomes one of the brand's signature pieces.

1972

Novedrate headquarters by Piano + Rogers

B&B Italia's purpose-built headquarters open in Novedrate, designed by Renzo Piano and Richard Rogers on a free-plan, expandable modular structure — a full-scale prototype of ideas the architects later realised at the Centre Pompidou.

1972

Le Bambole by Mario Bellini

Bellini's Le Bambole sofa series is launched — a metal frame wrapped in generous polyurethane padding that eliminates the rigid silhouette. It will go on to win the Compasso d'Oro in 1979.

1973

C&B becomes B&B Italia

Busnelli purchases Cassina out of the joint venture; the company is renamed B&B Italia and inaugurates its new Piano + Rogers headquarters.

1975

Maxalto established

B&B Italia launches Maxalto as its high-end subsidiary line, focused on cabinetry and case goods.

1976

First New York monobrand store

B&B Italia opens its first standalone international flagship in New York.

1978

Contract Division established

B&B Italia formalises its contract arm to serve hospitality, office, and large-scale commercial interiors.

1979

Le Bambole wins Compasso d'Oro; Japan opens

Bellini's 1972 Le Bambole receives the Compasso d'Oro, and B&B Italia opens its first Japanese subsidiary.

1989

First company-level Compasso d'Oro

B&B Italia becomes the first company to receive a Compasso d'Oro awarded directly to a design-manufacturing entity.

2022

Serie UP wins XXVII Compasso d'Oro

Gaetano Pesce's Serie UP is recognised with the XXVII Compasso d'Oro ADI — more than half a century after its 1969 launch.

Trust

Certifications

FSC C142045

FSC® Chain of Custody

B&B Italia's wood components are sourced through the FSC® Chain-of-Custody licence FSC-C142045 — a chain that documents wood from sustainably managed forests through to the finished piece.

UNI EN ISO 9001

Quality management

B&B Italia's manufacturing operations are covered by an ISO 9001 quality-management certification — the international standard for documented quality management systems.

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