A new look for the Baxter Outdoor Gallery, the space designed to house Baxter’s outdoor and open-air collections. Starting on 15 April and during Milan Design Week, the store at 2 Via Turati in Milan opens its doors to new pieces from the collection that stemmed from Baxter’s need to also furnish outdoor spaces.
Paola Navone leads the presentation with open-air creations that fill the space with lightness while introducing blue, her signature colour, throughout the rooms. The Milan event also served as the occasion to present Camo Blu, a new outdoor fabric from Baxter. The Camo Blu textile blends hues from dark slate blue to midnight, evoking the shifting tones of night skies. Baxter brings the same attention to comfort found in the most comfortable sofas crafted by leading Italian brands.
Per Paola Navone “la nuova collezione è un invito al piacere di una siesta all’aria aperta”. La morbidissima pelle Baxter si mescola infatti a materiali di altri mondi – giunco, legno africano, pietra lavica, rame acidato – trasferendo nella libertà dell’esterno tutto il comfort dell’interno. A tal proposito, aggiunge la designer: “È un po’ come se la collezione avesse le chiavi della casa e potesse entrare e uscire liberamente, senza modo di fermarla”. Tra le sue creazioni, si afferma la leggerezza delle strutture in tubolare in rame come in Arizona, la morbidezza degli intrecci nella poltrona Manila e la sofficità sospesa del divano Elephant.
The new layout spans two levels, creating a setting between heaven and earth where concrete materials meet light forms. Hand-painted graphic designs across the walls connect the elements and unify the entire color scheme. A broader look at luxury interior furniture brands places Baxter's design approach within the wider industry.
Unusual and unexpected, but also ironic and dynamic. Baxter’s outdoor – designed in-house and together with some of the company’s most familiar designers – is the result of research lasting several years with the precise intention of giving not only creative, but also structural coherence to the space, which opens up beyond the threshold of the interior.
